Theme based on your timezone
I'm Sorel, an all-around senior designer, photographer, maker of digital things, living in the Unesco Heritage area of Biertan, Romania.

I love building digital products that make us productive and joyful.

In the last year I've been freelancing and working on personal projects. Before that I was staff designer at Valence and senior designer at MadHive.

On a Sunday afternoon you'll find me reading 🐱‍👓, cycling 🚵 or cooking 👨🏻‍🍳.

Work experience

Freelancing logo

Freelancing

Visit website

Design & Development, 2023-Present

Brand and product design for consumer software and e-commerce.

Full stack development in React, React Native, Node.js, Webflow, Shopify.

Valence logo

Lead Designer, 2021-2023

Built and led a founding team of multi-disciplinary designers.

Led brand and product design for multiple initial pivots.

Led product design for Web3 activations for clients like Chicago Cubs, Sephora, US Surfing.

Led product design for first real-life web3 fine arts purchasing & financing product in partnership with ArtMoney, Chubb, launched at Expo Chicago.

MadHive logo

Senior Product & Marketing Designer, 2015-2021

First design hire, stayed until $1B valuation.

Led a small team of Marketing designers.

Led multiple brand iterations through multiple initial pivots towards and beyond product market fit.

Led multiple R&D product design projects, including MadHive's first AI initiative.

Clevertech logo

Clevertech

Visit website

Senior Product Designer, 2012-2015

Sole designer in 3 months idea-to-mpv sprints.

Brand, product and marketing design for consumer & enterprise products.

Projects included an on-demand event staffing platform, a social network for investors and the first AI assisted fashion advisor in partnership with Neiman Marcus.

Connect with me